Not all individuals would prefer to buy similar products. Economic factors influencing consumer behavior definition. Factors affecting consumer behavior slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. What are economic factors influencing consumer behavior. Review consumer behavior and factors affecting on purchasing decisions leila haghshenas1,afshin abedi2,esmail ghorbani3, abbas kamali4, mohammadnaser harooni5 12345ma students of business management islamic azad university, rasht branch, guilan iran abstract consumer behavior of time study, is why and how to buy or not buy a product by. A study on factors influencing on buying behaviour of. Abstract globally, the term, marketing is not a new phenomenon. Unit v the global consumer behaviour and online buying behaviour consumer buying habits and perceptions of emerging nonstore choices research and applications of consumer responses to direct. Factors affecting consumer buying behavior international journal. Such a file would be more accessible for analysis using standard. As a discipline, consumer behavior delves into the dynamics of consumer rationale by evaluating their mindsets on. Key factors influencing online consumer behaviour backed. These factors impact whether or not your target customer buys your. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d.
Prediction of consumer behavior by experts and novices pdf. In general, there are four factors that influence consumer behaviour. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. Because it had no history or body of research, of its own but it aims at improving business performance through an understanding of customers desires and preferences.
There are many factors affecting consumer behaviour. Factors influencing consumer purchasing patterns of. Factors influencing consumer buying behaviour global journals. Factors influencing buying behavior of a selected apparel. Consumer behaviour is comparatively a new field of study which evolved just after the second world war. Research report in partial fulfillment of the requirements for the. Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour as the dependent variable in the electric appliances market. Consumer buying behavior is deeply influenced by cultural factors such as buyer culture, subculture, and social class. While this evolution has been continuous, it is only since the 1950s that the notion of consumer behaviour has responded to the conception and growth of modern. Consumer behavior factor influencing consumer behavior.
She is a key member of a team exploring how technology can be used to enhance the student learning experience. Pdf age and factors influencing consumer behaviour. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers involvement. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the oncampus marketing course, as well as the consumer behaviour elective by distance learning. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. However, consumer behaviour toward sbs is not yet clearly understood in all. Factors which influence the buying behaviours of customers.
A study on factors influencing consumer buying behavior in. Consumer behavior consumer behavior is the study of consumers and the influences they go through to make particular purchasing decisions of products or services available in a market. Pdf factors influencing consumer behaviour towards store. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Pdf factors affecting consumer buying behavior of mobile. An empirical study of the factors influencing consumer.
These all factors jointly shape consumer behaviour. Introduction to customer behavior definition in consumer behaviour introduction to customer behavior definition in consumer behaviour courses with reference manuals and examples pdf. In simpler terms, as much a business management marketer. What are the factors influencing consumer behavior. Consumer behavior during purchase can be classified by four factors. The black box model shows how stimuli, consumer characteristics, decision processes and consumer re. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing. Factors influencing consumer behaviour towards store brands. Purchase influencing factors pdf factors influencing consumer buying behaviour of. In other words, the success of a business is to achieve.
Consumer behaviour helps us understand the buying tendencies and spending patterns of consumers. A study to indicate factors influencing the buying behaviour of cigarette smokers 41 pages, university of applied sciences, faculty of media, bachelor thesis, 2012 abstract the main purpose of this thesis is to investigate factors influencing the buying decision of cigarette smokers. A study on factors influencing consumer buying behavior in cosmetic products a,h. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. Factors affecting behaviour in experimental games 15. Factors affecting consumers buying decision in the selection.
The three main factors influencing the consumer behaviour are the psychological, the personal and the social. Consumer behaviour is the study of individuals, groups, or organizations and all the activities. Personal factors affecting consumer purchase decision towards. University of groningen modelling consumer behaviour jager. Basically, culture factor is the part of every society and is the important cause.
Rewards card programs explained by simpleshow foundation. You can build what you think is the best store in the world. The factors influencing consumer buying behavior marketing. Personal factors affecting consumer purchase decision. Swarnabakshi all marketing decisions are based on assumptions and knowledge of consumer behaviour, hawkins and mothersbaugh, 2007. In simpler terms, as much a business management marketer understands the consumer buying behavior, then much more efficient it can make its four ps to generate. Pdf when evaluating a product or service, consumers seek out information to judge whether that specific product will meet certain criteria. Consumer behavior in marketing patterns, types, segmentation. Key factors influencing online consumer behaviour backed by.
Key factors influencing online consumer behaviour backed by research. The consumer behaviour or buyer behaviour is influenced by several factors or forces. Factors influencing consumer behavior and prospective. No commodities can move from a production point to a consumption point without putting the. At the personal level, consumer behavior is influenced by various shades of likes, dislikes, priorities, morals and values. This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. The economic factors are the factors that talk about the level of sales in the market and the financial position of the consumer, i. Senith 3 1research scholar,karunya university,coimbatore 2principal, nehru college of management,coimbatore,india 3assistant professor,phd parttime,nehru college of management,coimbatore,india. Research article survey paper case study available a study. Factors influencing consumer behaviour agricultural journals. Studying consumer behavior is important because this way marketers can understand what influences consumers buying decisions. A snowballing process based on citation searches of preidentified key documents.
Factors influencing buying behavior of a selected apparel retailers customers g. Consumer behaviour was a relatively new field of study in the midtolate1960s. Abstractglobally, the term, marketing is not a new phenomenon. Initially the consumer tries to find what commodities he would like to. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. The statistical package for the social science spss for microsoft windows 20. The theoretical study of the research examined customer. Sep 02, 20 factors affecting consumer behavior slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the factors which impacts on consumer buying behaviour as well as the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. Sep 21, 2017 key factors influencing online consumer behaviour backed by research posted on september 21, 2017 by pawel grabowski in conversion rate, merchandising design with 3 comments you can build what you think is the best store in the world. Factors influencing consumers life insurance purchasing decisions in china by huihui wang a thesis submitted to.
Consumer behaviour deals with as to why and why not an individual purchases particular products and services. An individual and a consumer is led by his culture, his subculture, his social. As all consumers are unique they exhibit different behaviour while making a purchase decision due to various factors influencing consumer behaviour. Jul 15, 2016 in order to develop a framework for the study consumer behaviour it is helpful to begin by considering the factors which impacts on consumer buying behaviour as well as the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. The term consumer behaviour refers to the behaviour of both the personal consumer and the organizational consumer. But if you fail to align it with standard online customer behavior, you wont make many sales. The factors do not affect equally to all the buyers. Factors influencing consumer behavior consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants.
For the same product, price, promotion, and distribution, their responses differ significantly. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Consumer behavior and consumer behaviour 715 words 3 pages. Measuring consumer behavior using experimental data. Introduction to customer behavior definition in consumer. Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces. Influencing the online consumers behavior pure research. Consumer behavior is critical for a successful marketer to understand in order to develop effective marketing strategies and plans. Posted on september 21, 2017 by pawel grabowski in conversion rate, merchandising design with 3 comments. Due to impact of various factors, consumers react or respond to marketing programme differently. The consumer buying decision process is influenced by many internal and external factors.
Personal factors play an important role in affecting consumer buying behaviour. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to buy or use or not to use or dispose of or not to dispose of the products which satisfy their needs. Therefore it is important to understand the various factors influencing consumer. Influences on consumer behaviour european commission.
A purchase decision is the result of each and every one of these factors. Consumer behaviour has been changed dramatically in the past decade. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Factors influencing consumer behaviour the stimulusresponse model or the black box model is a welldeveloped and tested model of buyer behaviour and is summarised in the diagram below see fig. There are five questions that support any understanding of consumer behaviour. If you continue browsing the site, you agree to the use of cookies on this website. Factors influencing consumer purchasing patterns of generic versus brand name overthecounter drugs erol kohli, md, mph and allison buller, ms objectives. Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. Policy implications beyond nudging april 2014 7 idea of. Factors affecting consumer buying behavior of mobile phone devices article pdf available in mediterranean journal of social sciences 412.
In certain dynamic industries such as fashion, food and personal care, the personal view and opinion of the consumer pertaining to style and fun can become the dominant influencing factor. Jul 20, 2015 moreover, there are certain other factors that greatly affect the consumer behavior. The main purpose of the study was to find out if the basic idea of issuing customer cards still holds in a situation where a customer owns two or more of such cards, and which factors possibly influence the buying behaviour of such customers. Personal factors affecting consumer purchase decision towards men skin care products a study in ho chi minh city, vietnam. There are the following determinants of consumer behavior. An understanding of consumer behaviour is essential in planning and programming the marketing system. The study of consumer behaviour also investigates the influences, on the. Factors influencing consumer buying behavior culture factor. The impact of factors influencing the buying behaviour on. And the quality of marketing strategies depends on knowing, serving, and influencing consumers. In a market, different consumers have different needs.
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